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A Technique for Producing Ideas by James Webb Young A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, A Technique for Producing Ideas - Farnam Street In the foreword to James Webb Youngs book, A Technique for Producing Ideas, Keith Reinhard asks How can a book first published in the 1940s be important to todays creative people on the cutting edge? The answer lies in the question that inspired Webbs book, How do you get ideas? Webb argues that the production of ideas is a process, just like production of cars. A Technique for Producing Ideas: James Webb Young ... In A Technique for Producing Ideas, Webb offers what he characterizes as a "simple, five-step formula anyone can use to be more creative in business and in life! " Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Webb's focus is on the process by which to generate ideas.
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